Dec 17, Delhi-NCR has been rated as the most online shopping savvy city in the country, closely followed by Bengaluru, Mumbai, Chennai and Hyderabad, according to an analysis by e-commerce giant Flipkart. Southern India has a significant presence with Bengaluru, Hyderabad and Chennai featuring among the top 5 cities that shop the most online along with Delhi NCR and Mumbai, the report said. Bhubaneswar is the only city from East India to feature in this list.
Different elements of corporate branding strategy are examined, and areas for further research are suggested. For functional attributes, data on product strategies, corporate social responsibility programs and environmental responsibility efforts are collected.
For emotional attributes, the existence of any emotional appeal in the corporate websites is documented and categorized. The data is then compared with the results from the Greenfactor study and the Greenpeace score card to identify similarities and differences between perception and substance, such that two categories of green brands can be identified: First, corporate websites of all studied companies are similar in terms of content and design, indicating websites are not a differentiating factor.
Second, IT company websites appeal to the functional dimension of green brand positioning strategies more so than emotional dimension.
Third, IT companies are mindful of accusations of greenwashing and are careful about environmental claims. Some companies are breaking away by actively seeking new ways to position themselves as pioneers of environmentally responsibility.
Greenwashing of it brands:Mobiles go silent 20km ahead of Dehradun. Shivani Saxena or an accident there is absolutely no way to contact anyone for help,” said Vishal Kumar who frequently travels between Dehradun and.
amos obadiah jonah micah,comparative federalism and intergovernmental decentralization,renaissance study guide 7th grade,le crabe aux pinces dor manual,ford escort cosworth rs service repair manual,t mobile nokia. Case Study on Comparative Study between Samsung and Nokia in Mobile Handsets Marketing Topic-Consumer Buying Behaviour of Mobile Handsets in India-Comparative Study between Samsung and Nokia Mobile Handsets Market in India.
Comparative Study Between Nokia And Samsung In Dehradun.
are the base for the empirical part of researcher’s kaja-net.com theoretical background for these elements is also given in the next section. The data is then compared with the results from the Greenfactor study and the Greenpeace score card to identify similarities and differences between perception and substance, such that two categories of green brands can be identified: high perception, low substance and low perception, high substance.
Home Project Topics for Marketing and General Management. Comparative study of mobile services provided by Vodafone and other. Analysis of current market scenario with respect to Nokia & Samsung.
Analysis of Indian telecom sector – focus study on airtel & Vodafone.