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While the company was witnessing impressive growth, management was dealing with the challenges of selecting the right partners, identifying new markets with the greatest growth potential and, most importantly, protecting the brand from dilution. Saab had a vision from a young age of becoming a high-end fashion designer, and he was determined to see his vision become a reality.
Our brand represents an affluent and glamorous lifestyle for the rich and famous. We stand out from other primary labels by offering exceptional service and top-of-the-line quality.
InES strengthened its position as the premiere luxury brand for celebrities and royalty. The company insisted on staying true to its core of exclusivity by continuing to target the high-end, super-wealthy market while intentionally avoiding the new and emerging affordable luxury market, which consisted of the affluent middle class.
At the top tier, brands like ES, which catered to the super-wealthy, accounted for nearly a quarter of luxury spending. Global HNWI financial wealth also grew, posting a gain of HNWIs purchased luxury products as status symbols to make an impression on and gain approval from others.
The global breakdown of luxury product consumption in was as follows: By the time he was 18, Saab had opened his first atelier with 10 employees. His product line at that time included luxurious evening gowns and wedding dresses.
He received extensive media coverage when he featured his first collection at the Casino Du Liban in Beirut. It was during this time that the ES couture house became renowned for innovative, sophisticated and glamorous high fashion.
The s saw further expansion of the ES brand. InSaab was the only non-Italian designer invited to participate in the Camera Nazionale della Moda Italiana, a prestigious Italian fashion association, and he began to show his couture collection in Rome during the Alta Moda Fashion Week.
Saab launched his RTW collection in Milan and received positive reviews from the media. Saab was invited to join the Chambre Syndicale de la Couture in Inhe opened a salon and showroom in the eighth arrondissement in Paris. This new venture targeted high-end consumers who were seeking exclusive gowns and accessories.
In that same year, Saab reached another milestone in his career when actress Halle Berry wore his dress to the Academy Awards when she became the first African-American woman to win the award for best actress.
Saab launched his expanded RTW collection in Paris in Though he had been showing his couture collection in Paris for several seasons, the summer of marked his premiere as a membre correspondant of the prestigious Chambre Syndicale de la Couture.
Saab thus joined the ranks of international designers such as Chanel and Christian Dior, who were officially showing as part of the French couture tradition. He was the first Lebanese designer to receive this honour.
The existing historical building was the base for the sophisticated and modern ES aesthetic. This alliance was intended to capitalize on the luxury and exclusivity aspects of the ES brand. Saab was among many fashion designers such as Giorgio Armani, Christian LaCroix, Versace, Salvatore Ferragamo and Bulgari who were in the midst of developing luxury hotels.Case Assignment Questions for Elie Saab Essay.
The four main product lines that make up the core of this luxury brand is: Haute Couture, Ready-to-Wear, accessories and wedding dresses - Case Assignment Questions for Elie Saab Essay introduction.
Haute COUtUre: Saab made several hundred dresses every year that were completely made to order from color, material, style to type of embroidery. Elie Saab Case Assignment Questions You are a senior consultant from Antwerp Fashion Consulting Group (AFCG) and you have been hired by Elie Saab, to conduct a Fashion Strategy Audit, upon my recommendation.
Please make an analysis by answering the questions below.
Please use the relevant models/tools learnt in the class. Elie Saab Case Assignment Questions You are a senior consultant from Antwerp Fashion Consulting Group (AFCG) and you have been hired by Elie Saab, to conduct a Fashion Strategy Audit, upon my recommendation.
Please make an analysis by answering the questions below. Please use the relevant models/tools learnt in the class.
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