Executive Summary student sample 1 Surfing is one of today's fastest growing sports. The surf industry is fairly new and has great potential for growth. It has long been a dream of many surfers to combine the two past times of surfing and listening to their favorite music, and our product, The Surfer Speakermakes that dream a reality.
Audience[ edit ] Business plans may be internally or externally focused. Externally-focused plans draft goals that are important to outside stakeholders, particularly financial stakeholders. These plans typically have detailed information about the organization or the team making effort to reach its goals.
With for-profit entities, external stakeholders include investors and customers,  for non-profits, external stakeholders refer to donors and clients,  for government agencies, external stakeholders are the tax-payers, higher-level government agencies, and international lending bodies such as the International Monetary Fundthe World Bankvarious economic agencies of the United Nationsand development banks.
Internally-focused business plans target intermediate goals required to reach the external goals. They may cover the development of a new product, a new service, a new IT system, a restructuring of finance, the refurbishing of a factory or a restructuring of the organization.
An internally-focused business plan is often developed in conjunction with a balanced scorecard or a list of critical success factors. This allows success of the plan to be measured using non-financial measures. Business plans that identify and target internal goals, but provide only general guidance on how they will be met are called strategic plans.
Operational plans describe the goals of an internal organization, working group or department. They may also address the project's place within the organization's larger strategic goals. The content and format of the business plan is determined by the goals and audience.
For example, a business plan for a non-profit might discuss the fit between the business plan and the organization's mission.
Banks are quite concerned about defaults, so a business plan for a bank loan will build a convincing case for the organization's ability to repay the loan. Venture capitalists are primarily concerned about initial investment, feasibility, and exit valuation. A business plan for a project requiring equity financing will need to explain why current resources, upcoming growth opportunities, and sustainable competitive advantage will lead to a high exit valuation.
Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. August Learn how and when to remove this template message The format of a business plan depends on its presentation context.
It is common for businesses, especially start-ups, to have three or four formats for the same business plan.
An " elevator pitch " is a short summary of the plan's executive summary. This is often used as a teaser to awaken the interest of potential investors, customers, or strategic partners.
It is called an elevator pitch as it is supposed to be content that can be explained to someone else quickly in an elevator. The elevator pitch should be between 30 and 60 seconds.
The content of the presentation is usually limited to the executive summary and a few key graphs showing financial trends and key decision making benchmarks. If a new product is being proposed and time permits, a demonstration of the product may be included.
An internal operational plan is a detailed plan describing planning details that are needed by management but may not be of interest to external stakeholders.
Such plans have a somewhat higher degree of candor and informality than the version targeted at external stakeholders and others. Typical structure for a business plan for a start up venture  cover page and table of contents.For a template that you can use to write a complete business plan see the Simple Business Plan Template or these One Page Business Plan Templates.
Executive Summary Example Section 1: Executive Summary The executive summary goes near the beginning of the plan but is written last. An Executive Summary should be just that; a summary of all of the details outlined in the content of the rest of the business plan.
Ideally, a business plan should contain at least 25 pages of detailed content with the Executive Summary 2 to 3 pages in length. Catering for Kids Business Plan Business Plan Example 1 Executive Summary Section Tips This section should encompass the most important points of the entire business plan in no more than two (2) pages.
The following information should be included: Description of the organization, its mission, objectives, and keys to success. Jolly's Java and Bakery bakery business plan executive summary.
Jolly's Java and Bakery is a start-up coffee shop and bakery. Page | 2 EXECUTIVE SUMMARY This is a marketing overview of one of the most valuable companies in the world – Apple, Inc. The key fundamental business model for Apple - is to make simple products.
It is able to make simple products because it has a value of . Executive Summary Create a one page document summarizing your proposal for this training plan.
Provide a 5 line summary description of your training plans/project that can be used in publications. And then provide a ½ page summary description of your training project. Identify Industry Sector List the industry in which the training plan will.